New Product Planning Support

Assisting with Commercialization Strategy Development

What We Provide

  • Opportunity Assessment

    Opportunity Assessment

    Commercial Assessments to:
    • Identify broad areas of potential opportunity
    • Inform general direction for internal research efforts
    • Establish commercial framework for evaluating in-licensing candidates
  • Customer Centric Clinical Development

    Customer Centric Clinical Development

    Generation of asset specific commercial strategic options to inform clinical development decisions.
    • Engaging key customers to understand their needs and willingness to choose a new treatment over current options.
    • Identifying:
      • Customer centric clinical development input
      • Potential development steps to enhance asset value
    • Findings are blended with clinical and regulatory constraints to inform the clinical development plan.
  • Commercial In-License Evaluation

    Commercial In-License Evaluation

    • Commercial assessment of licensing opportunities
    • Examining development plans for alignment with target product profile
    • Estimating asset value
  • Other Commercialization Planning Support

    Other Commercialization Planning Support

    • Primary and secondary market research
    • Profile testing
    • Market sizing / Forecasting
    • Development stage commercial strategy
    • Commercial project management